This partnership will see the best of Manchester City’s video, photography, design and news made available on the new subscription platform, all produced by City’s in-house content team. Featured content will include selected behind-the-scenes footage, documentaries, interviews with the managers and players, and in-depth features across the men’s and women’s teams.
Gavin Johnson, Media Director at City Football Group, commented: “At Manchester City we are constantly evolving the way we distribute our content by embracing the latest trends and behaviours to share it with the widest possible audience.
“This new partnership with Pipt is the latest demonstration of our innovative digital content strategy and we look forward to sharing the best Manchester City content with Pipt’s users across this exciting new platform.”
Ricky DeLandro, CEO at Pipt, commented: ‘We are very proud to be in partnership with one of the most innovative sports clubs in the world. We are delighted to provide Manchester City with a high-tech, safe platform to engage with their fans particularly at a time when fans aren’t able to follow their team in person.”
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